Released on: August 13, 2008, 1:52 am

Press Release Author: Mark Alan Effinger

Industry: Software

Press Release Summary: Its worldwide user base often refers to ThoughtOffice
Software as \"Creativity On Demand\". But in practice, what does this actually mean,
and how can software help you to be more creative? The developers of this
next-generation creativity application provide some insight into accelerating the
creative process.

Press Release Body: Portland, OR, August 13, 2008 -- Creative brainstorming, 24 x
7, on demand, can be a huge challenge for creative professionals, as pressures for
increased productivity and improved creativity continue to grow. The developers of
the popular ThoughtOffice software for brainstorming, innovation and creative
writing solve this problem by augmenting the user\'s existing knowledge base with a
massive associative database, culled from multiple online resources. This powerful
\"web-top\" application allows the user to delve deeply into their long-term memory,
recovering \"forgotten\" information, and at the same time accessing short-term memory
with quick, fluid associations based on words, phrases, and images.

\"This brainstorming process has been proven to increase creative thought and lead to
new ideas that are a true synthesis of experiences and ideas from both past and
present,\" explains ThoughtOffice CEO, Mark Alan Effinger. \"We are confident that by
using ThoughtOffice, new solutions and ideas will come to you while you simply
explore and play with the program. Of course, there is a strategic path in this
creative process, but if you feel like taking off in a different direction, well...
that\'s where many of the very best ideas are found. ThoughtOffice supports that
\'branching off\' elegantly and effortlessly, and you still get great answers... often
as not, quite a few great answers.\"

This unique program works like an extension of the user\'s mind, with integrated
tools that are simple and easy to use. The software can be expanded by adding plugin
\"expert modules\" targeted at 16 different disciplines, from Advertising to Creative
Writing. Each module consists of hundreds of questions that plumb the user\'s
subconscious for known and sometimes-forgotten information, and guide the
problem-solving process. Additionally, there is a built-in associative search
engine, accessing over 7,691,000 words, keyword-tagged images, lyrics, phrases, and
more. The resulting threads of association provide users dozens (often hundreds) of
triggers that open the mind to all sorts of creative options.

\"Even though we have many die-hard fans in industries as diverse as screenwriting
and manufacturing, we feel as though we\'re nowhere near the limits of what these
programs can do for people and their creativity,\" comments David Lockman, who
manages the company\'s online presence. \"We\'re finding that the more often people
include brainstorming in their creative and decision making processes, the better
their results are becoming. They are finding solutions that they missed in the past,
using \'traditional\' problem-solving techniques. And the gains seem to be cumulative.
Users are building on their successes.\"

The company\'s web site hosts a number of short videos, which demonstrate the
operation of several features of the ThoughtOffice brainstorming software such as
the IdeaBrowser search engine and the use of the eXpertTopic plugin modules.

The ThoughtOffice eXpertTopic expansion plugins, which range in price from $29 to
$47, address 16 distinct categories such as strategic planning, creative writing,
and private investigation. Eight pre-configured, discounted ThoughtOffice \"Bundles\"
target areas such as Public Relations and Comedy Writing, and range in price from
$96 to $494. The company offers a one year guarantee on its program and modules.

ThoughtOffice Corporation, based in Vancouver, WA, is a developer and marketer of
creativity, brainstorming and problem solving software. The company can be found
online at http://www.thoughtoffice.com, or contacted by phone at 360-609-9272. For
more information, e-mail info@thoughtoffice.com.
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Web Site: http://www.thoughtoffice.com

Contact Details: Press Contact:
Mark Alan Effinger
ThoughtOffice
815 E 20th Street
Vancouver, WA 98663
360-609-9272
info@thoughtoffice.com
http://www.thoughtoffice.com